The Police Brand was established in 1983. It does not need an introduction: the Police style is truly unique, personal, and distinctive. It has a strong and gritty character, it speaks the language of fashion and it interprets its new trends, often through the lens of exaggeration and the employment of excessive volumes and sardonic details. In every Police product is evident the constant technical and aesthetic research. Strong in its identity and with a consolidated positioning, Police aims to create a 360° lifestyle. In this manner, over the years the Brand has developed a series of licences including perfumes, timepieces, jewellery, and leather accessories. Subsequently, the first perfume line was established in 1997.